What Is Data Mining? A Beginner’s Guide

Regarding information, our data-driven world offers an embarrassment of riches. However, the vast volumes of data challenge anyone desiring to glean valuable insights from the available information. That’s why this article shines the spotlight on the practice of data mining and answers the question, “What is data mining?”

In addition to defining data mining, this article explains the data mining process, including the benefits and challenges of data mining, the steps involved, prerequisites, popular data mining tools, and how online data science training can help professionals master working with data.

Let’s start our introduction to data mining with a definition.

What is Data Mining?

Data mining, sometimes called Knowledge Discovery in Data, or KDD, is the process of analyzing vast amounts of datasets and information, extracting (or “mining”) valuable intelligence that helps enterprises and organizations predict trends, solve problems, mitigate risks and discover new opportunities. Data mining is analogous to actual mining because, in either case, miners are digging through mountains of raw material to locate valuable elements and resources.

Additionally, data mining includes establishing relationships and finding anomalies, correlations and patterns to resolve issues while creating actionable information. Data mining is a varied and wide-ranging process that includes many diverse components, some even mistaken for data mining itself.

Now, let’s take a closer look at the data mining process by exploring the involved steps.

The Steps Involved in Data Mining

Data analysts and data scientists typically break down their data mining projects into six distinct steps:

• Understanding the business. What is the organization’s current situation, what are the project’s objectives, and what will define success?
• Understanding the data. Decide what kind of data you need to solve the issue, then collect it from the appropriate sources.
• Preparing the data. Resolve data quality problems such as missing, corrupted, or duplicate data, then prepare it in the format most useful to resolve the business’s problem.
• Modeling the data. Use algorithms to spot data patterns while data scientists design, test, and evaluate the data model.
• Evaluating the data. Judge whether and how effectively the results delivered by a given model will help the team to meet the business’s goal or resolve the problem. There is occasionally an iterative phase for securing the best algorithm, especially if the data scientists don’t get it right the first time.
• Implementing the solution. Give the project results to the people responsible for making decisions.

What Are Data Mining’s Prerequisites?

Before you consider tackling the complex data mining process, you must meet the prerequisites. Data mining requires a grasp of arithmetic and statistics, business principles, programming, and communication. Furthermore, you must have experience and knowledge in the following areas if you want to study data analysis:

• Artificial intelligence
• Data retrieval and database
• Data structures and algorithms
• Linear algebra
• Machine learning
• Problem-solving ability
• Statistical analysis

Additionally, you should learn how to use data mining tools such as Apache Spark, RapidMiner and SAS. And then there’s the programming languages aspect. R and Python are popular programming languages in the data mining field. The R language enjoys widespread support and can work effectively with C and Java.

Python is also commonly used in both data mining and machine learning, and it’s easy to learn. Due to its various libraries and frameworks, Python is popular among programmers in this field. Python is also ideal for large-scale projects. You will find it even easier to learn Python if you are proficient in object-oriented programming.

What is Data Mining, and What are Its Benefits?

Because we live and work in a data-centric society, gaining as many advantages as possible is essential. Data mining offers us the means of resolving issues and problems common to this challenging information age. To that end, data mining benefits include:

• It helps organizations collect reliable information
• It’s a cost-effective, efficient solution compared to other data applications
• It helps businesses make profitable operations and production adjustments
• It employs and works well with both new and legacy systems
• It helps organizations make informed decisions
• It helps spot fraud and credit risks
• It helps data scientists analyze vast amounts of data easily and quickly
• Data scientists can use the mined information to build risk models and improve product safety
• It helps data scientists rapidly introduce automated predictions of trends and behavior and find hidden patterns

The Challenges of Implementing Data Mining

Data mining is a valuable resource that every enterprise and organization should take advantage of, but it does come with challenges.

• Complex data . It takes significant time and money to process large amounts of complex data. Data in the real world is found in structured, unstructured, semi-structured, and heterogeneous forms, which include multimedia resources like photos, natural language text, music, video, time series, etc., making it difficult to glean essential information from many sources found in LAN and WAN.
• Data visualization. Data visualization is the first interaction that presents the result correctly to the client. This information is conveyed with unique relevance based on what it will be used for. However, it’s a challenge to accurately address this information to the end-user. Data analysts must employ practical output information, input data and complicated data perception methods to make the information relevant.
• Distributed data. Real-world data saved on multiple platforms, like databases, individual systems, or the Internet, can’t be transferred to a centralized repository. Regional offices might have data storage servers, but centrally storing data from every office will be impossible. Thus, someone must create data mining tools and algorithms for collecting dispersed data.
• Domain knowledge. It is easier to dig for information with domain expertise. Otherwise, it’s noticeably more challenging to collect valuable information from data.
• Higher costs. Expenses associated with purchasing and maintaining robust servers, software, and hardware designed to handle massive amounts of data may prove too expensive.
• Incomplete data. Massive data amounts might be inexact or unreliable due to measurement equipment problems. In addition, customers who refuse to share their personal information can contribute to the issue of incomplete data.
• Performance issues. Data mining system performance is determined by the methods and techniques employed, which may impact performance. Massive database volumes, data flow, and data mining challenges contribute to developing parallel and distributed data mining methods.
• Security and privacy. Solid decision-making techniques require security throughout the data exchange involving people, organizations, and governments. Customers’ private and sensitive information is gathered to create customer profiles to understand trends in user activity better, making information confidentiality and illegal access significant issues here.
• User interface. If the knowledge uncovered through data mining techniques is engaging and transparent to the user, it will benefit everyone. Mining findings from appropriate visualization data interpretation can help marketers understand customer requirements better. Depending on the results, users can also use data mining processes to discover trends and present and optimize data mining requests.

Popular Data Mining Tools

Here’s a sampling of popular data mining tools used to expedite and simplify the process wherever applicable.

• Artificial intelligence. AI systems perform analytical functions that imitate human intelligence (e.g., learning, planning, problem-solving and reasoning).
• Association rule learning. This toolset, also called market basket analysis, looks for relationships among dataset variables.
• Classification. This technique assigns selected items within a dataset to different target classes or categories. The goal is to generate accurate predictions within the target class for each data case.
• Clustering . This process breaks down datasets into sets of meaningful sub-classes known as clusters, helping users better grasp the natural structure or grouping within the data.
• Data analytics. The data analytics process lets professionals evaluate digital information and transform it into practical business intelligence.
• Data cleansing and preparation. This technique renders the data ideal for added analysis and processing. Preparation covers identifying and deleting errors and missing or redundant data.
• Data warehousing. Data warehousing comprises an extensive collection of business-related data that organizations use to help make intelligent decisions. Warehousing is a fundamental and vital component of most large-scale data mining efforts.
• Machine learning. Machine learning is a computer programming field that employs statistical probabilities to equip computers to learn without human agency or manual programming.
• Regression. Regression predicts ranges of numeric values in categories like sales, stock prices, or temperature. Ranges are based on information found in each data set.

Common Applications of Data Mining

Let’s look at some typical data mining applications in the real world.

• Banking. Data mining helps banks work better with credit ratings and anti-fraud systems and analyze purchasing transactions, customer financial data, and card transactions. Data mining also helps banks better understand their customers’ preferences and online habits, which helps the institution design new marketing campaigns.
• Healthcare. Data mining helps healthcare professionals create more accurate diagnoses by tying together every patient’s medical history, including medications, physical examination results and treatment patterns. Data mining also helps fight waste and fraud, creating a more cost-effective health resource management strategy.
• Marketing. Marketing and data mining go together like peanut butter and jelly. After all, marketing is all about targeting customers effectively to achieve maximum results, and the best way to successfully target today’s audiences is to learn as much about them as possible. Data mining helps collate information on age, gender, income level, tastes, location and spending habits to develop more effective and personalized customer loyalty campaigns.
• Retail. Retail and grocery stores can employ purchasing patterns to narrow down product associations and decide which items should be carried in stock and where they should be displayed. Data mining also helps pinpoint which campaigns garner the most responses.

The Future of Data Mining

Data mining’s future is filled with potential and opportunities, especially since data volumes continue to grow. Mining techniques have changed thanks to technological advancements, as have information extraction systems.

Companies today are experimenting with artificial intelligence, machine learning and deep learning on cloud-based data lakes. In addition, the Internet of Things (IoT) and wearable technologies such as smartwatches have turned people and gear into data-generating machines that can produce boundless knowledge about individuals and organizations.

Cloud-based analytics solutions will continue making it easier and more cost-effective for businesses to access vast data and processing power. Cloud computing allows businesses to quickly receive and act on data from marketing, sales, manufacturing, the Internet and inventory systems to enhance the bottom line.

How Would You Like to Become a Data Miner?

To become a data miner, you must become better acquainted with data science. This data science bootcamp can teach you the necessary skills to make data science your career.

Glassdoor.com shows data scientists in the United States making an annual average salary of $129,127. Check out this intense 24-week bootcamp and enrich your data processing skills. It could open new career paths for you.

FAQ

Q: Where Is data mining used?
A: Retail and financial institutions rely heavily on data mining, but areas such as healthcare are adopting it in more significant numbers.

Q: How Is data mining done?

A: Data mining professionals clean and prepare the data, develop models and test them against hypotheses, and publish models for analytics and business intelligence initiatives.

Q: What are the types of data mining?
A: Data mining is broken down into two primary types:

• Predictive data mining analysis
• Descriptive data mining analysis

Q: What are data mining tools?
A: Data mining tools include:

• AI
• Machine learning
• Data analytics
• Data cleansing and preparation
• Regression

Q: What are the advantages of data mining?
A: Data mining offers these advantages:

• Detecting hazards and fraud
• Helping marketers better understand customer behaviors and trends and discovering hidden patterns
• Helping to analyze vast amounts of data quickly